This course utilises the best practice approach for running a Salon successfully. Content is based on high profile industry input from managers and owners who have substantial experience in the sector and running both large and small businesses.
National Occupational Standards are referred to where relevant from HABIA (Hair and Beauty Industry Association) sfedi (Small firms enterprise development initiative) and MSC (Management Standards Centre).
The course aims to help learners understand and apply essential skills and knowledge for effective managing or running a salon business in the beauty and wellbeing sector and to gain introductory enterprise knowledge to help analyse factors that contribute to salon business performance.
Unit 1 – Effective Salon Management, business ideas and health & safety
1.1 Understanding the Salon Management Role and Responsibilities
1.2 Starting your own Salon or working as an employee in a Salon
1.3 Health and Safety procedures and Insurance
Unit 2 – Customer Focus and Marketing (stage 1)
1.1 Understand what marketing is and key principles of marketing
1.2 Market information and customer segmentation
1.3 Marketing strategy and introduction to the marketing mix
Unit 3 – Customer Marketing and Managing the business (Stage 2)
1.1 Managing the marketing mix in a Service Business and Salon
1.2 Introduction to managing key marketing decisions on: product, branding, people as part of the service product, pricing, location, processes and marketing communication tools
Unit 4 – Finance for Salon Management – Planning and Use of Resources
1.1 Reason for Business planning and having a business mission
1.2 Business plan format and contents
1.3 Understanding key financial terms
1.4 Awareness of managing Salon resources as part of financial management
Unit 5 – Finance for Salon Management: Financial control and cash flow
1.1 Day to day financial controls and record keeping for a salon business
1.2 Budgets and VAT
1.3 Simple budget and cash flow management (sfedi MN4) applied to salon business
Unit 6 – People Management
1.1 Recruitment and selection
1.2 Rights and obligations at work
1.3 Paying wages and contacts
1.4 Appraisals and measuring performance
Unit 7 – People Management
1.1 Motivation theory and practice in the workplace
1.2 Motivation tools for performance improvement
1.3 Effective team working
Unit 8 – Customer Focus and Marketing & Customer Management - Winning and Keeping Customers
1.1 Understanding the importance of managing customers for your Salon
1.2 Customer Relationship Management (CRM)
1.3 Relationship selling in the Salon
Unit 9 – Salon Retail Management and Customer Satisfaction
1.1 UK Retail and Health and Beauty Market
1.2 Retail Marketing Mix
1.3 Visual Merchandising and Display
1.4 Measuring customer satisfaction
Unit 10 – Putting it all together – Business Plan and final assessment
1.1 Salon Management and Planning
1.2 Final assessment – planning in practice
1.3 A final word: Tomorrows Managers
Useful resources and reading list – at the end of each unit
This course has been accredited by Online Academies. On successful completion of this course you will be able to download or print off a PDF of your Online Academies Certificate (please note: you will also be given the opportunity to have a hard copy of the certificate printed off and posted out to you for a small additional charge). If you would like to view a sample of the certificate, please click here.
On completion of your course you will also be able to have your certificate endorsed and accredited by the CPD Certification Service for recognised CPD Hours.
The CPD Certification Service was established in 1996 as the leading independent CPD accreditation institution operating across industry sectors to complement the Continuing Professional Development policies of professional institutes and academic bodies. The CPD Certification Service provides recognised independent CPD accreditation of our courses.
At the conclusion of each module there is a multiple choice question assessment. This will help you remember the main points of the lesson and act as a check that you have retained the essential knowledge and understanding of that particular section. The results can be seen instantaneously and you can correct wrong answers. When the result is satisfactory you can progress to the next module.
Once you have successfully completed all the modules for your course you will be awarded:
A Diploma issued by Online Academies
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The best online course I have experienced
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