Syllabus

Unit 1 – Effective Salon Management, business ideas and health & safety

Topics

1.1  Understanding the Salon Management Role and Responsibilities

1.2 Starting your own Salon or working as an employee in a Salon

1.3 Health and Safety procedures and Insurance

Learning Outcomes

• Understand the main duties and responsibilities of an effective Salon Manager
• Be able to identify the key competences for a Salon Managers role
• Identify key steps for starting out a business and check out likely success (sfedi BD1)
• Gain information for resources to help setting up as self-employed
• Understand the importance of health and safety in beauty salons, potential risks and procedures to comply with legislation (adapt HABIA/ G22 Monitor procedures to safely control work operations)

Unit 2 – Customer Focus and Marketing (stage 1)

Topics

1.1 Understand what marketing is and key principles of marketing

1.2 Market information and customer segmentation

1.3 Marketing strategy and introduction to the marketing mix

Learning Outcomes:

• Define marketing and the difference between a marketing led company and a product led company
• Understand the basic principles of market segmentation and how it helps your marketing effectiveness
• Be able to find out about the market and your competitors
• Review different marketing strategy options to help develop Salon marketing plans
• List the elements that make up a Salon Marketing mix

Unit 3 – Customer Marketing and Managing the business (Stage 2)

Topics

1.1 Managing the marketing mix in a Service Business and Salon

1.2 Introduction to managing key marketing decisions on: product, branding, people as part of the service product, pricing, location, processes and marketing communication tools

Learning outcomes:

• Be able to understand the principles of product related decisions such as branding, retailing and product/treatment choices to fit your target customers
• Be aware that people are part of the salon product and understand how to measure customer service  in a salon business
• Gain knowledge on to setting prices to balance competitive pricing and making a profit margin
• Assess the options for location and premises for a salon business
• Be aware of the process needs of a salon business: routine duties, records and procedures
• Be able to assess a range of marketing communication tools to help promote the salon

Unit 4 – Finance for Salon Management – Planning and Use of Resources

Topics:

1.1 Reason for Business planning and having a business mission

1.2 Business plan format and contents

1.3 Understanding key financial terms

1.4 Awareness of managing Salon resources as part of financial management

Learning outcomes:

• Understand how to write a business plan and why it is important to plan
• Understand the key financial terms: income, expenditure, fixed costs and variable costs and why it is important to control them
• Identify the resources that you control in a Salon and how they affect financial performance (nos GU11)

Unit 5 – Finance for Salon Management: Financial control and cash flow

Topics:

1.1 Day to day financial controls and record keeping for a salon business

1.2 Budgets and VAT

1.3 Simple budget and cash flow management (sfedi MN4) applied to salon business

Learning outcomes:

• Understand what is involved in managing day to day finances and cash in a salon
• Understand records you need to keep, budgets and VAT
• Understand the principle of simple cash flow analysis
• Be able a complete a cash flow for a salon given input assumptions such as sales
• Understand why it is important to do a cash flow and manage your budgets
• Be aware of where to get professional resources to help

Unit 6 – People Management

Topics:

1.1 Recruitment and selection

1.2 Rights and obligations at work

1.3 Paying wages and contacts

1.4 Appraisals and measuring performance

Learning outcomes:

• Carry out recruitment and selection of employees using good practice knowledge
• Gain update on rights and obligations at work
• Understand the basics knowledge on how to pay wages
• Understand how to measuring performance and develop salon employees
• Access resources and support to help

Unit 7 – People Management

Topics

1.1 Motivation theory and practice in the workplace

1.2 Motivation tools for performance improvement

1.3 Effective team working

Learning outcomes:

• Understand the importance and role of motivation in theory and in the work place to achieve good performance
• Gain motivation tools to help managers motivate their staff and teams
• Understand the principles of how to get teams to work together effectively and why it is especially important for a salon business

Unit 8 – Customer Focus and Marketing & Customer Management - Winning and Keeping Customers

Topics

1.1  Understanding the importance of managing customers for your Salon

1.2  Customer Relationship Management (CRM)

1.3  Relationship selling in the Salon

Learning outcomes:

• Understand the evidence that justifies customer management focus
• Relate segmentation and customer service topics leant from Marketing units 2 and 3 to help develop plans to help effective customer management
• Define CRM , understand the drivers behind CRM, understand and apply selected key CRM  principles :
  - Customer relationship ladder
  - Customer lifetime value
  - Customer data
• Define relationship selling and  the key steps in a relationship selling transaction

Unit 9 – Salon Retail Management and Customer Satisfaction

Topics

1.1 UK Retail and Health and Beauty Market

1.2 Retail Marketing Mix

1.3 Visual Merchandising and Display

1.4 Measuring customer satisfaction

Learning outcomes:

• Understand the key trends in the UK retail and beauty retail market
• Identify the retail marketing mix and how it applies to a Salon
• Gain insights into how visual merchandising works
• Understand the basics of customer satisfaction measurement tools

Unit 10 – Putting it all together – Business Plan and final assessment

Topics

1.1 Salon Management and Planning

1.2 Final assessment – planning in practice

1.3 A final word: Tomorrows Managers

Learning outcomes:

• Understand why a Salon Manager needs to create or contribute to a Business Plan
• Link learning across the course Units in a business plan context
• Utilise a template for a ‘best practice’ salon business plan
• Complete the course final assignment

Useful resources and reading list – at the end of each unit

• List and links to Industry associations
• Free resources to help your salon business
• Reading list – industry and introduction to management books